Blogs and feeds

I've been vaguely using LJ as an RSS feed reader for ages, but have just started moving over to Google Reader, and am trying to impose some order on the non-LJ stuff I'm reading. And part of 'imposing order' means gathering up new and exciting stuff to read.

So! Please recommend me some feeds! What's the best non-LJ blog you read? What do you think everyone [who is/does x] should read? What's your favourite web comic? Do you have your very own non-LJ blog?

Thanks :-)